DALLAS – Omni Inns & Resorts has chosen Buffalo Company (Buffalo) as its golf public relations company of report.
Calling upon its deep data of branding and the enterprise of golf, Buffalo will assist Omni Inns & Resorts construct a clearer identification for its nationwide assortment of 25 golf programs unfold throughout 11 resorts. This identification will likely be knowledgeable by components comparable to Omni’s market positioning, competitor evaluation, viewers insights, proof factors from its golf properties, and present traits in golf journey.
As soon as armed with new model positioning and messaging, Buffalo will create an built-in communications program that will likely be centered on utilizing earned and owned media channels to raise consciousness of the brand new Omni golf model with key nationwide, regional and native audiences. To make sure consistency, storytelling about particular person properties will incorporate wider golf portfolio model messaging, whereas nonetheless highlighting components distinctive to every golf expertise.
“We’re excited to associate with Buffalo Company as we decide to telling a extra cohesive story about our world-class golf choices,” stated Kurt Alexander, president of Omni Inns & Resorts. “Buffalo’s strategic, data-focused method impressed us, and will likely be vital to making sure that the model’s golf providing is correctly aligned with Omni Inns & Resorts’ market positioning as a creator of real and genuine visitor experiences.”
Omni’s golf portfolio contains traditional designs from the Golden Age of golf course structure just like the Cascades Course at Omni Homestead Resort in Sizzling Springs, Va. and the Outdated Course at Omni Bedford Springs Resort in Bedford, Pa.; former PGA Tour hosts such because the Champions Course at Omni La Costa Resort in Carlsbad, Calif.; and new additions that mirror altering visitor preferences just like the 10-hole Little Sandy par-3 course that opened this month at Omni Amelia Island Resort in Fernandina Seaside, Fla.
In Spring 2023, additional proof of Omni’s refreshed dedication to golf will likely be on full show when it unveils its twelfth golf property, Omni PGA Frisco, the biggest U.S. resort presently below improvement.
Positioned 30 miles north of Dallas, “The Fashionable Dwelling of American Golf” will function 46 holes designed by Gil Hanse and Beau Welling – two 18-hole championship programs and a lighted, 10-hole quick course – in addition to a lighted two-acre placing inexperienced and Lounge by High Golf. The unparalleled golf expertise will likely be complemented by 500 visitor rooms and suites, 10 four-bedroom ranch homes, 4 swimming pools, a vacation spot spa, over 127,000 sq. toes of indoor and outside assembly and occasion house, and an expansive retail and leisure district with eating, procuring and an outside stage for live shows and different programming.
“Because the golf journey house quickly evolves, Omni PGA Frisco guarantees to be a game-changing resort expertise for golfers of all ability ranges,” stated Lauren Nodzak, managing director of Buffalo Company. “Whereas we’re honored to have the chance to form its story, we’re simply as obsessed with bringing larger construction and unity to the whole lot of Omni’s spectacular golf assortment.”
About Omni Inns & Resorts
Omni Inns & Resorts creates real, genuine visitor experiences at over 51 distinct resorts and resorts within the nation’s hottest leisure and enterprise locations throughout the USA, Canada, and Mexico. With 25 iconic golf programs and 24 award-winning spas featured in dynamic locales nationwide, each Omni proudly opens its doorways to share the true spirit of its vacation spot. Mirrored by way of native colour, customized service, distinctive wellness choices, signature eating places and artistic culinary choices, Omni leaves a long-lasting impression with each visitor and a heightened stage of recognition and rewards delivered by way of its Choose Visitor® loyalty program. Omni is dedicated to lowering starvation and is on a mission by way of its Say Goodnight to Starvation initiative, to offer hundreds of thousands of meals every year for meals banks to feed youngsters, households, and seniors in communities through which it operates. By means of its partnership with Shared Hope Worldwide, Omni is devoted to the training and coaching of its associates to assist fight human trafficking. Omni Inns & Resorts is the official resort of the PGA TOUR® and PGA TOUR Champions. For data or to e-book lodging, go to omnihotels.com or name 1-800-The-Omni.
About Buffalo Company
Established in 2001, Buffalo Company is a full-service advertising company specializing within the escape industries of golf, outside recreation, journey, way of life, actual property and energetic sport. Buffalo’s data-driven philosophy connects manufacturers to desired way of life audiences by way of content material, creating an genuine voice and profitable outcomes for each B2B and B2C purchasers. Buffalo’s crew contains greater than 40 proficient professionals and is a part of Buffalo Groupe, LLC, a set of business main businesses, occasions and media properties together with BGRM, 54 Manufacturers, Longitudes Group, SI/Morning Learn, The First Name and Moments Dwell.
For extra data on Buffalo Company, go to buffalo.company. For extra data on Buffalo Groupe, go to buffalogroupe.com.