IHG Accommodations & Resorts is reminding the world what it feels wish to be a visitor. The corporate’s latest world advertising and marketing marketing campaign, Visitor How You Visitor, is a celebration of motels and taking a break from having to do all of it. IHG is passionate in its perception that when persons are taken care of – they be at liberty to be themselves and dwell their finest lives. With Visitor How You Visitor, the corporate is sharing that message loudly by means of vibrant photos and recent storytelling.
As one of many world’s largest hospitality firms, IHG has been busy increasing its portfolio and rising its manufacturers over the past a number of years. The corporate surpassed 6,000 motels all over the world this 12 months, launched a stronger, reimagined loyalty program with IHG One Rewards, and launched a modern new cellular app that brings all of it to life for company. Now it’s time to place that progress to work, doing what IHG has at all times carried out finest, making company really feel particular and welcome.
Formally launching within the US and UK on August third, 2022, and globally later this 12 months, the multimillion-dollar Visitor How You Visitor marketing campaign amplifies true-to-life journey moments and exhibits how company can outline their very own journey at IHG motels. Whether or not it’s sports activities followers staying at a Vacation Inn Specific to help their crew on the street, a Kimpton Accommodations & Eating places visitor taking their work calls poolside, or a pair celebrating with all of the room service at an InterContinental Accommodations & Resorts property – all of them expertise the heartfelt care IHG motels present. It goes past all are welcome; it’s that each one are welcomed to be cared for.
Claire Bennett, world chief buyer officer for IHG, mentioned, “If you go searching, it’s arduous to not discover that travellers are more and more left to fend for themselves, and that’s merely not what being a visitor ought to really feel like. We now have a mantra we are saying at IHG – we’re actual individuals caring for actual individuals, and Visitor How You Visitor embodies that. The pictures and content material are participating and exquisite, however they’re additionally genuine and ship a message that you just don’t at all times must do all the pieces. We’re right here to handle all of you.”
Backed by probably the most in depth media marketing campaign funding IHG has ever made for loyalty, Visitor How You Visitor displays a playful perspective of a personalised keep at an IHG resort. It evokes a want to journey, discover and indulge. The pictures and movies will seem on-line, in tv adverts, magazines, billboards, murals and even subway stations. It is designed to encourage the following era of travellers whereas participating with present IHG One Rewards members.
Armando Flores, govt inventive director, Gray New York, mentioned, “When you find yourself a visitor at IHG Accommodations & Resorts, you aren’t simply staying someplace, you’re really being taken care of and capable of visitor in no matter manner that works for you – and that’s the story we’re telling with this marketing campaign. We turned to New York photographer Meredith Jenks, recognized for her daring, vibrant images from the style and editorial world. The vivid imagery together with an aesthetic that embraces the messy moments make Visitor How You Visitor stand out.”