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Hotel & Resorts

DiamondRock’s Resort Portfolio Poised To Profit From ‘Completely Larger’ Leisure Demand


It wasn’t too way back when hoteliers rallied across the excessive demand and pricing peaks of “the golden age of journey,” and for the reason that onset of the COVID-19 pandemic, the trade as a complete has been longing to get again to these good instances.

However Mark Brugger, president and CEO of DiamondRock Hospitality Firm, believes hoteliers now not have to attend for these days to return.

“We’re in a golden age of journey,” Brugger stated throughout DiamondRock’s second-quarter convention name. “Client expenditures are turning away from sturdy items briefly fashionable throughout the pandemic. Immediately, customers are searching for out cherished shared experiences, equivalent to journey and eating out collectively. Vacationers are clearly again on the street.”

Brugger stated the pent-up demand from the pandemic has created a “completely larger stage of leisure demand” that extends longer into the standard “shoulder” seasons. He was very bullish on DiamondRock’s 14 resorts, including that the phase is “the long-term winner versus pre-COVID.”

“They’re those which can be going to stabilize with larger margins,” he stated. “I believe we’re under-resorted as a rustic. It does not imply like each quarter they’ll proceed to go up ceaselessly, however resorts if you concentrate on the place the profitability will probably be and the place the incremental demand type of on a macro foundation or secular modifications occurred, I believe resorts are nonetheless a wonderful risk-adjusted place to be investing your capital.”

Resorts even have extra alternatives for ancillary income technology, which make them engaging items to have in DiamondRock’s portfolio, Brugger stated.

“There’s simply different income streams to faucet. In case you have a Hyatt Place in a market, there is no different levers to drag with that,” he stated. “In case you have a Margaritaville in Key West, nicely, we simply added a second bar, we added a retail store, there’s different methods to market different issues in there.

“We will supply extra facilities and cost amenity charges, we will lease bikes, there’s simply much more methods to extend margins in a resort simply because you’ve all these totally different potential income streams.”

Past leisure, DiamondRock’s group and business-transient demand segments seem wholesome, Brugger stated. Group income on the books for 2022 has exceeded $140 million, and projected group income within the second half of the yr is closing the hole to 2019.

“Our full-year group revenues are nonetheless behind 2019 by roughly $30 million. Recouping the influence from omicron plus the restoration of our extremely worthwhile banquet enterprise ought to energy 2023 to new ranges of portfolio profitability,” he stated.

Brugger added that the features within the group phase proceed to shock.

“Group appears to be like fairly stable; the outside-the-room spend has type of exceeded our expectations each week for the final definitely 16 weeks,” he stated.


Initially of the second quarter, DiamondRock acquired the 96-room Kimpton Fort Lauderdale Seaside Resort for $35.3 million in an off-market deal. HEI Motels & Resorts will handle the property.

Brugger stated the REIT additionally thought-about buying a boutique resort on the West Coast throughout the quarter, however executives in the end decided the property wasn’t an excellent match.

“Whereas now we have important dry powder for future acquisitions, we’ll stay very disciplined,” he stated. “In reality, throughout the quarter we fastidiously evaluated a West Coast boutique resort however terminated based mostly on valuation after finishing intensive due diligence.”

When requested for extra particulars on the asset DiamondRock walked away from, Brugger stated that upon additional evaluate, the property was a bit restricted for the corporate’s enlargement imaginative and prescient.

“It was a resort we actually appreciated, it was an irreplaceable location, impartial, charge easy. We thought there was value-add issues to reinforce,” Brugger stated. “One of many main elements for the worth of the deal needed to do with the flexibility to develop the boutique and add about 30% extra models. However based mostly on a number of the land-use restrictions after our due diligence, we thought that that potential was extra restricted than we might have hoped and we weren’t keen to pay for it, basically.”


DiamondRock reported internet revenue of $52.7 million throughout the quarter, in response to the corporate’s earnings launch. Its comparable complete income was $279.4 million, a 7.4% improve over 2019.

Comparable resort adjusted earnings earlier than curiosity, taxes, depreciation and amortization was $101 million, a 13.1% improve over 2019 ranges. Adjusted EBITDA was $92 million.

Comparable RevPAR for DiamondRock’s portfolio throughout the second quarter was $222.70, a 6.9% improve from the second quarter of 2019. Common day by day price was $297.36, which was up 17.7% from 2019. Lodge occupancy reached 74.9%, which outpaced the second quarter of 2021 by 25.6%, however lagged the second quarter of 2019 by 7.5%.

As of press time, DiamondRock’s inventory was buying and selling at $9.16 per share, down 5.3% yr up to now. The NYSE Composite Index was down 11.6% for a similar time interval.

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